the course is dead

Hey Bestie,

Running an online business feels a bit weird right now.

For a while the playbook was almost boring.

2015, sell a course.
2018, run a group program.
2021, start a mastermind.
2024, launch a paid community.

You packaged what you knew, put a price on it, and found people who wanted it.

Then AI made making things embarrassingly easy. A course takes an afternoon. A website takes a coffee. An app takes a weekend, plus one argument with Claude. When everyone can make something, making something stops being special. So I think we’re heading for a split. Cheap tools at one end that help people do it themselves. People charging a premium to get it done at the other.

And a very crowded middle wondering why their course stopped selling.

The buyer has changed.

They don’t want a course on finding clients.

They want clients. They don’t want 47 videos on AI.

They want someone to point the AI at their problem and make it go away.

I’ve felt this in my own business.

I went from selling docs, to training, to building the agents that do the work. The more I build, the clearer it gets: the money isn’t in making more stuff. It’s in owning the outcome.

And one person can now do what used to take a whole team.

I could be wrong.

But making things keeps getting cheaper, and being trusted to make them work keeps getting more valuable.

That’s where I’m spending the next decade.

What's your experience been? Hit reply, I'm curious.

Your biggest fan,
Jacob “own the outcome Pegs

oh look, a hooman!

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PS. Whenever you’re ready, here’s 3 ways I can help you grow your business:

- Binge my best videos on getting customers & clients on repeat for free on YouTube here (https://www.youtube.com/@most_mojo)
- I’ve helped 300+ consultants grow towards a $250k/yr business. This video (https://jacobpegs.swipefast.io/gp) breaks down the exact 'gameplan' system I use
- Turn your discontinued GPTs into your own Custom AI platform which runs for free, in 15 mins, here (https://jacobpegs.swipefast.io/aikit)