These 2 lead magnets absolutely crush in 2026

Hey Friend,

Yesterday I shared 3 ways to get around the death of custom GPTs.

One Maker Letter subscriber asked me:

“Why are you so passionate about this?”

Because a huge chunk of my business runs on small AI tools that give people a game plan.

They help someone understand what’s wrong.

They get them moving.

And then some of those people ascend into clients.

I’m also obsessed with buyer behaviour.

Not just why one person buys.

But what happens when entire markets start behaving differently.

And before we get all fancy-pancy, scientific, boolaki…

Custom GPTs made fucking awesome lead magnets.

I’ve consistently added 100+ people to my email list using them.

I’m not waving goodbye to a drug that feeds my silly little brain dopamine dollars daily.

And neither should you.

Unless you’ve gone absolutely mad.

So what’s the best lead magnet now?

Hint:

It’s not “how I replaced my sales team with a Claude prompt.”

Two formats have worked ridiculously well for me.

1/ 10-minute story-driven insight videos

I’ve used one of these as a lead magnet for almost 2 years.

It went through 6 iterations before I struck gold.

The structure is simple:

Spend 5 minutes telling a story.

Have one moment where something happened and you realised your old way of thinking was wrong.

Then introduce the model that came from that realisation.

Spend the next 5 minutes showing people how that model works.

The story creates resonance.

The model creates relevance.

When you get both right, people naturally want the next step.

And for the love of watermelon, make sure there is a next step.

An offer.

A product.

Something.

Don’t earn attention and then leave it sitting there.

2/ Action-first micro magnets

You’ve probably heard of Taki Moore.

He’s been banging this drum for years.

The idea is simple:

Don’t make people consume 50 things.

Help them do one thing.

Solve one tiny problem.

Get one tiny result.

Now you have their email.

More importantly, you understand the problem they’re trying to solve.

For example, I built a little content auditing buddy (https://mostmojo.kit.com/dang).

It doesn’t write your posts.

It tells you whether the post you already wrote is good or shit.

That’s deliberate.

Because when someone gets told:

“This needs work.”

They now have a problem in motion.

And who you gonna call?

GHOSTBUSTERS.

Or, ideally, the motherfucker who gave you the micro magnet.

I’m not saying long-form content is dead.

But as a default lead magnet?

- 3-hour courses
- 50-page PDFs
- 2-hour webinar replays
Feel increasingly 2000-and-late.

People don’t want more homework.

They want movement.

That’s the shift.

The best lead magnets don’t give people more to consume.

They give them something to do.

Your biggest fan,

Jacob “lead magnet slayer” Pegs

oh look, a hooman!

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PS. Whenever you’re ready, here’s 3 ways I can help you grow your solo business:

- Binge my best videos on getting customers & clients on repeat for free on YouTube here (https://www.youtube.com/@most_mojo)
- I’ve helped 300+ consultants grow towards a $250k/yr business. This video (https://www.youtube.com/watch?v=NDN3whkCLBM) breaks down the exact system I use
- I’m about to open up limited spots to work with me 1:1. Click here (https://docs.google.com/document/d/1rHSGlHsnwX6pGe-EfHikKHIgtOMabO-YdQOepOPd4nU/edit?tab=t.0) to be notified first