CustomGPTS are officially dead ☠️

Hey Friend,

Custom GPTs as we knew them are basically on the way out for personal ChatGPT accounts.

They served me well for 3 years.

Last week, a few clients asked me:

“What do we use now for game plans, lead magnets and client tools?”

Fair question.

Because the technology changed.

The business model didn’t.

So I went into the lab and came back with 3 options.

1/ Keep using your existing GPTs

If you already built custom GPTs, they haven’t disappeared.

You can still use them and, depending on your account, edit the ones you already created.

That makes them a decent short-term patch.

I just wouldn’t build my entire future around them.

2/ Move to Gemini Gems

This is probably the closest simple replacement for most non-technical people.

Take the instructions you previously put inside a custom GPT.

Put them inside a Gem.

Save it.

Share it.

There are usage and capability limits depending on the plan, but for a simple game plan, audit or client-facing tool, it gets the job done.

This is what I’m recommending to most clients right now.

3/ Build your own

This is the possessed-madman option.

Naturally, it’s the one I chose.

I used AI coding tools to build my own simple ChatGPT-style interface, connected it to an API, and now I control the entire experience.

The prompt.

The interface.

The model.

The client access.

The offer around it.

I’ve productized that version too.

You can buy my build for $150 once-off, or talk to me about having your existing tool ported into your own version.

But this is the bigger point:

Don’t get too emotionally attached to the wrapper.

- Custom GPT.
- Gem.
- AI app.
- Google Form.
It doesn’t matter nearly as much as people think.

I’ve had clients get results using a basic questionnaire with predetermined outputs.

Because the underlying mechanism is still painfully simple:

- Give someone a useful plan (https://jacobpegs.swipefast.io/gp).
- Ask if they want help going faster.
Technology changes.

Human buying behaviour changes much slower.

Your biggest fan,

Jacob “the lab rat” Pegs

oh look, a hooman!

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