The Maker Letter ·
3 prices, 1 method in your bunghole
People ask me how many offers they need. Wrong question.
That reminds me of the ol' Beavis & Butthead...
Do you have any TP? TP in your bunghole?
I have no idea why but I diverge.
ANW.
You need one method, and a few different amounts of friction you're willing to take off someone's plate.
Mine looks like this:
$5 removes confusion. What do I do?
The membership removes doubt. Can I really pull this off?
The install removes the work. Can you just build it for me?
Same method at every rung. I'm not teaching 3 strategies at 3 prices. I'm teaching one strategy and charging for how much of the load I carry.
That's why the ascension works. Someone who bought the $5 plan has already agreed with how I think. When the bigger offer turns up they're not weighing a new idea, they're deciding whether they want to keep doing it on their own.
A funnel leaks when every offer asks the buyer to believe something new.
So pick the thing you already know how to do.
Then work out what stands between someone and doing it, and sell the removal of each obstacle in the order they hit it.
Confusion is always first. Which is why the plan is where it starts.
I'm 100% sure you've got an audit or a plan at your fingertips you could offer your clients, Friend.
If you can't figure it out, just reply to this email with what you do, and who you serve, and I'll give you a pointer.
Your biggest fan,
Jacob 'load bearing' Pegs
oh look, a hooman!
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Whenever you’re ready, here’s 3 ways I can help:
- Get your $5 Gameplan - your personalized plan to an inbound marketing engine that brings in $3k+/mo, here (https://jacobpegs.swipefast.io/gp).
- Spend 30 days with me + the Modern Maker MCP building the offer, funnel & content that lands your next client, here (https://skool.com/modern-maker).
- Want it done for you? I'll build and install the whole system, land your first 5–10 customers, then mentor you 1:1 to run it yourself (video here (https://www.youtube.com/watch?v=zYnLdKyPCms)). Reply " install " for the details - only a few spots.