Your workshop buyers aren't buying

Hey Friend,

Ask anyone selling a low ticket course or workshop what percentage of those buyers go on to buy their expensive thing.

Most won't have the number. The few who do will tell you something under one percent, then explain why next quarter is different.

I ran that model for years. Sold the workshop, filled the replay page, watched sales for the big offer stay flat, and blamed the follow up. I also ran the multi-digital product ship for a while too.

The follow up wasn't the problem.

The problem is what a course asks of someone the second they buy. Here are 14 videos. Watch them. Work out which parts apply to a business that looks nothing like the ones in the examples. Then do it without breaking anything.

That's homework. They bought because they were stuck and you handed them a second job.

So they watch a bit.

The rest gets saved for a quiet weekend that never arrives. And they never come back for the bigger offer, because in their head they already tried your thing and nothing happened.

A plan asks for something completely different. They answer questions about their own business, they get the four moves that matter for them in order, and they start on the first one before dinner.

Someone who has already started is a very different person to sell to than someone with a folder of unwatched videos.

Welcome implementation. It's the stage of the market we're in.

Your biggest fan,

Jacob 'unwatched modules' Pegs

oh look, a hooman!

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- Want it done for you? I'll build and install the whole system, land your first 5–10 customers, then mentor you 1:1 to run it yourself (video here (https://www.youtube.com/watch?v=zYnLdKyPCms)). Reply " install " for the details - only a few spots.