Comment “LEADS”

Hey Friend,

I commented “LEADS” on some LinkedIn post about “go to market” stuff.

I was genuinely curious to see what I’d get.

Kinda like a lucky bag, from the late 1990s, where you didn’t really know what you were getting but your stomach had butterflies from all the excitement anyway.

I immediately puked in my mouth twice.

Not what you want to read first thing on a Monday morning innit.

22 pages of AI slop. They called it a vault. It had a table of contents. It had a page thanking me for downloading it.

I got to page 4, put my phone down to sort the dogs out, and I’ve never opened it since.

It’s still in my downloads next to a boarding pass to Edinburgh from February 2019.

That’s what a free PDF does. It hands someone a pile of information and asks them to work out which bit applies to them.

Nobody has the energy for that.

Not with 40 other people in their feed offering a different method in their next post.

So I stopped giving people things to read and started giving them one thing to do.

That’s the Gameplan tool (https://jacobpegs.swipefast.io/gp), 7 minutes, and you walk out with a full on marketing plan built for your business instead of someone else’s. Even if you have a small audience.

I’m writing about it properly all week.

Where the model came from, what it costs me to run, how one of my clients went from launch to first sale in 3 minutes, and the part everyone gets wrong when they copy it.

And how to handle posting when you’ve got it setup with a cheeky little goblin (https://jacobpegs.swipefast.io/go) that bullies you into doing 7 posts for the week…

All from stuff you’ve already done.

Your biggest fan,

Jacob ‘downloads folder’ Pegs

oh look, a hooman!