Jacob's Brain

The Maker Letter ·

Can you show me how you do it today?

The last few weeks I’ve been building a stupid amount of AI workflows.

Not the “write me a LinkedIn post” type.

The kind that replaces 3-6 days of work with 15 minutes.

Something funny kept happening.

It didn’t matter whether I was looking at a quantity surveyor, a recruiter, an accountant or an agency…

…the problems were almost always the same.

So now, whenever I jump on a call with a business owner, I ask one question.

“Can you show me how you do it today?”

Then I shut up.

I’m not listening to what they say.

I’m watching what they do.

5 things always jump out.

Tabs.

If they need 6 browser tabs open just to finish one task…

…something’s broken.

Copy & paste.

If information is bouncing between systems by hand…

…AI should probably be doing it.

Waiting.

Someone’s waiting on a file.

An approval.

An email.

A spreadsheet.

That’s where work goes to die.

Rework.

If they’re fixing the same mistake every week…

…they don’t have a people problem.

They have a workflow problem.

Handoffs.

Every time work moves from one person to another…

…something gets forgotten.

Funny enough…

None of this has anything to do with AI.

It’s just paying attention.

The AI comes afterwards.

That’s actually why I built the Gameplan Tool (https://jacobpegs.swipefast.io/gp).

I got tired of explaining this over Zoom with a blank Figma board.

Now I can map an entire business, find the bottlenecks, and show exactly where AI belongs.

I started in my area of expertise - marketing funnels.

It takes about 15 minutes.

I added it to my Treebie (https://jacobpegs.swipefast.io/links) this morning, Friend.

So if you’ve ever looked at a business and thought.

“Surely there’s a better way to do this…”

…there probably is.Y
our biggest fan,

Jacob “workflow detective” Pegs

oh look, a hooman!