Jacob's Brain

The Maker Letter ·

903km on a busted foot

Hey Friend,

I ran a marathon in January and afterwards I could barely walk.

Plantar fasciitis. Which is, medically speaking, the least glamorous injury available. Nobody signs anything. It’s just your first step every morning feeling like someone left a Lego brick in your heel. Forever.

I spent a few months quietly wondering if this was the bit where I become a man who used to run.

I wrote an article about the actual event here (https://substack.com/@thejacobpegs/p-185037617).

Since then: 903km. 94 runs. 96 hours on my feet.

Mostly 5am. Mostly alone in the dark with the dog.

Nobody watched a single one of those runs.

I only ran the first marathon because a doctor looked at my blood pressure and made a face. And I wanted to prove I could still ask hard things of my body.

Turns out the proving doesn’t stop once you’ve done it once. Second one’s booked.

Anyway. The reason I’m telling you.

That 903km did not come from motivation. Motivation is a liar and a fraud in my eyes, and you can stick your middle finger up at it. It came from a plan so simple it was hard to argue with.

Three runs a week.

That’s it. No app. or some sort of running coach.

Everything I’ve built works the same way. The thing that survives contact with a real, tired, distracted human being is the thing simple enough to actually do.

Which includes your offer.

Which is currently far too complicated.

Sorry not sorry.

Here is a solution, within 4 mins:

https://jacobpegs.swipefast.io/offer-maker

Your biggest fan,

Jacob ‘lego brick heels’ Pegs

oh look, a hooman!