The Maker Letter ·
I deleted 54 workshops
Hey Friend,
Last year I discontinued 54 workshops.
Fifty-four! Recorded, edited, thumbnails made, the lot. Hours of my actual finite life on this earth. Straight in the bin.
Here’s why.
I watched AI take off, and I watched consumption fall off a cliff at the same time. Nobody wanted to WATCH anything anymore. Every hour of content I made was competing with a free model that would just… tell them the answer. Instantly. Without the intro music.
People stopped wanting to know things. They started wanting things done.
So I binned all 54 and built one small product that gets someone DOING something. You can still find the link somewhere only if you've been on my list long enough. And I will sporadically bring it back on special ocasions. The only other place it lives is inside Modern Maker as a legacy product. Then 4 automated emails asking if they’d like to go faster with me.
That’s the whole machine. It’s embarrassingly simple. It’s the best model I’ve ever run.
The lesson isn’t “make a small product,” by the way. The lesson is this:
Whatever you sell is now competing with a free model that does the knowing part better and faster than you can.
So the only thing left standing is the doing part.
Your offer needs to be on the right side of that line. Most aren’t. Most are still quietly selling knowing, and wondering why it gets harder every month.
Offer Maker drags you onto the right side of it.
https://jacobpegs.swipefast.io/offer-maker
Your biggest fan,
Jacob ‘binned the lot’ Pegs
oh look, a hooman!