I killed the trial

Hey Friend,

2 weeks ago I opened a trial for Modern Maker for the 2nd time in a year.

29 people came through. 6 stayed a month. 4 stayed for a second.

On paper: fine!

Perfectly respectable. Put it in a carousel. Flex your $uCCeSS.

I took it down anyway.

Not because it didn’t work. But I had a think. And I usually deploy everything I learn in these experiments with members inside Modern Maker and 1:1 clients. But this time I opted out.

Because of WHO it worked on.

A trial is a door with a sign on it that says “come and have a look around, no pressure.” And you know who walks through a door like that? People who naturally want to browse. People who want to stand in the museum of your ideas going “hmm, interesting” and then leave without touching anything. Now.. if it was a SaaS platform, it works quite well. But for services? I found that I like it a little less. Well, at least for the season I'm in currently.

I want doers.

I built an island where you get thrown to the sharks if you don’t ship in 45 days. I’m not about to run a gift shop next to it. 😅

It’ll cost me growth. Slower numbers. A less impressive screenshot. Grand. Take it.

I thought about it for a bit. What mattered to me, may matter to you.

Your offer selects your clients.

Make it frictionless and vague, and you’ll fill it with people who want to watch. Make it clear what’s required, and you’ll fill it with people who do the work and then send you a lovely message about it 11 weeks later.

Almost nobody thinks about their offer this way. Everybody should.

Offer Maker builds the one that selects the right people. Check it here:

https://jacobpegs.swipefast.io/offer-maker

ps. If you alreayd bought the Offer Maker, you get LIFETIME access to all new editions, like this one.

And notice the new web page. It was built internally with the new Modern Maker MCP.

The breakdown of that is on YouTube, but I'll leave that as an easter egg for you to hunt on my channel.

Your biggest fan,

Jacob ‘no gift shop’ Pegs

oh look, a hooman!