did $90k from twenty people

Hey Friend,

In February I wrote “$100k” in a notebook next to a new offer.

I’d like to report that I did this with quiet confidence and a plan.

I did not. I wrote it, immediately felt a bit sick, and went to clean the pool.

It’s at $90k now. From 20 people.

In case you're nosy like me, I f*cked up on one transaction as one person came through Modern Maker - the community - paid $250 for the inner circle, then ascended to 1:1 within 3 days. They asked to account for the $250 they paid so I sent them another stripe link and broke the "nice" visual on my cart page insights. Ohhhh well:)

Not from the 1,769 humans who bought my $5 tool (https://jacobpegs.swipefast.io/gp). From the 20 who bought the thing sitting underneath it.

2 offers. That’s the entire business.

One is light for THEM - $5, hands you a plan, done in 7 minutes.

One is heavy for ME - I build the whole thing in 7 days while they get on with their lives, then we spend 3 months making it print.

Neither came from a flash of genius at 3am. I have never had a flash of genius at 3am. At 3am I have heartburn.

They came from getting the shape of the packaging right.

Easy to say yes to. Easy to deliver. Hard parts on my side.

Get the shape right and the money gets almost boring. Which, weirdly, is the goal.

Offer Maker gets you the shape.

I actually used it to assist me with my high ticket offer which got the above. Here it is:

https://jacobpegs.swipefast.io/offer-maker

Your biggest fan,

Jacob ‘heartburn, not genius’ Pegs

oh look, a hooman!