i funnel-hacked Justin Welsh's blog

Hey Friend,

Over the last few days I've been giving you lots of launch ideas.

The other day I read an email by Justin Welsh who said he "one shotted" his new website without much hassle.

It's a wild time to be alive, considering he openly said he'd spent $10,000s+ to build it with an agency last year. And I believe him as we used to charge the same multiples when I ran Mojo, my old agency too. Now thankfully in 2023, something in me didn't want in anymore so I folded. But I'd be cooked if I still had it today unless we pivoted into something more marketing related, or shrunk it.

Anyway, so when I saw that I simply asked claude to look into Justin's website infrastructure and build out something similar.

He also has a backend content management engine to copy paste his LinkedIn and Substack articles, as would any website. Those things have passwords of course, otherwise people would get hacked. But I was able to get a hold of the CSS (the design elements publicly displayed on any website) which gave away clues on how he could've potentially built it.

Now it's still in motion but the crux of it:

Now the nerd in me did all of this because...

I WANT MORE TRAFFIC.

I embarked on a challenge this summer to build a portfolio of projects and document them publicly.

Now, most builders have a trouble with marketing - and thankfully my past has accumulated a handful of weapons I'll be deploying here with you.

One of them is Search Engine Optimization.

LinkedIn now is ranked #2 in search rankings. AKA your content is VALUABLE to ChatGPT, Claude, Gemini and other LLMs. And if that's the case so is your long form writing on Google!

So I'm going to be sharing some of my long form stuff on my own little website. I care less about how it looks and more about how it ranks. Because each of these will lead to products, and services I have.

And that's how you can distribute yourself and not risk being on one place, handcuffed to an algo.

Think of it like your marketing distribution portfolio.

Most have 100% LinkedIn.

But once you understand organic search, you literally plant seeds, optimize and get traffic over time. Organic search is like your "long term" investment in content.

So I'll leave you with that thought today.

And you'll see me live-building a lot of this stuff inside The Island (https://modernmaker.xyz).

Plus, sharing how I market it inside Modern Maker (https://skool.com/modern-maker).

Your biggest fan,

Jacob "get traffic" Pegs