4x emails to ascend customers to clients

Hey Friend,

People sell products and leave their users hanging.

The amount of times I’ve bought a product and just got the default invoice.

BRUH.

I set up a super simple communication line between my checkout page provider and my email service provider to thank and ascend customers into clients on my behalf.

It’s an embarrassingly simple 4-day sequence.

I write 4 emails:

- Thank you for buying the thing
- Check up on you to see if you opened the thing
- Offer you a different product to speed things up
- Upsell you 1:1 or community support if you want it
That sequence has a 71.76% open rate because when people buy they move from “intention” to “commitment”.

That’s all there is to it.

The primary product I have this set up for that’s been running for almost a year now is this Gameplan tool.

But generally, I aim to have a “ thank → check → offer → upsell ” post purchase for all sort of things.

‘Cos there’s one thing better than sex (I might get screwed for this)

...and that’s repeat customers.

Your biggest fan,

Jacob “upsell” Pegs

ps. Want to build stuff over the summer? I've been writing about a new startup I'm launching with my buddy Ryan. We build cool stuff, and hold each other accountable. Think survivor. If you build you stay on the island. If you don't build, we throw you out to the sharks. Get on the early bird list. (https://docs.google.com/document/d/1mHU8uhpDKmU4fpKJKmN6DAQwnRNHlEpNP8Xc0IBWqOA/edit?tab=t.0)

oh look, a hooman!

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Whenever you’re ready, here’s 3 ways I can help:

- Get your $5 Gameplan - your personalized plan to an inbound marketing engine that brings in $3k+/mo, here (https://jacobpegs.swipefast.io/gp).

- Spend 7 days with me (free trial) + the Modern Maker MCP building the offer, funnel & content that lands your next client, here (https://skool.com/modern-maker).

- Want it done for you? I'll build and install the whole system, land your first 5–10 customers, then mentor you 1:1 to run it yourself (video here (https://www.youtube.com/watch?v=zYnLdKyPCms)). Reply " install " for the details - only a few spots.