i don't do fake math

One of my 1:1 clients asked me last week why I don't stack dollar values on my offer.

You know the move. Brunson and Hormozi do it beautifully.

"This bonus is worth $2,000. This one's worth $1,500. Total value $14,000. Yours today for $997."

It works. I've written pages like that for clients and watched them print.

But every time I tried it for my own stuff, my stomach turned.

It's the old email trick of slapping a made-up number on something so the price feels like a steal. Genius persuasion. Also a little icky to me.

2 years ago I had a change of heart. I stopped wanting to persuade.

I'd rather pre-suade.

Let the content do its thing. Let the marketing do its thing. So by the time you land on my offer doc, you've already been in my orbit for months.

To Brunson and Hormozi, the doc is a sales letter.

To me it's an invitation to go deeper.

That cost me something, to learn it, the hard way.

2024 was my biggest year for new clients. It was also my highest churn. That combo stung.

The doc was doing its job too well. It convinced people who needed convincing, and those people were the wrong fit. They signed, then drifted.

So I reworded it. Not to convince. To inform.

Now the self-led ones read it, nod, and come in ready. We've built relationships that last years.

I still stack value for low-ticket products sometimes, because information buyers love that math. But never for transformation.

Which brings me to this...

I'm opening a 7-day free trial of Modern Maker. Today. A test drive. You get inside and watch exactly how we operate together.

At day 7 you decide. I won't chase you.

Think of it as the invitation, to take this for a spin (https://skool.com/modern-maker).

Your biggest fan,

Jacob 'fake math' Pegs

oh look, a hooman!