Jacob's Brain

The Maker Letter ·

why is ferrari a useless USB stick now?

Hey Friend,

I saw an ad the other day about how ferrari's stocks took a nose dive.

So I snooped around and realized their new car model (and I know nothing or care about cars) - looks like a fucking usb stick.

Ferrari. The ultimate status symbol. Decided to make a $640k car look like a durex condom ate a usb stick and wore crocs.

There's a big lesson here for us.

A good writer. Someone who spent HOURS honing the craft, and sharpening the sticks, shouldn't throw themselves into an AI condom, get lazy and forget all the hours they spent nourishing their brain cells and becoming good at expressing themselves.

Because... well one thing I kept from the coding days was:

"If it works, don't touch it"

So I find it bizarre that people who could previously write well, give into the usb stick gods and demolish the one skill that brought them here in the first place.

All this to say. AI is here to stay.

But for the love of the Ferrari CEO who will hopefully get fired...

Don't use it to do the most valuable thing you can do to your business.

No one is you.

I hope you know that.

Let AI do all the admin stuff. Systemize the heck out of it all.

But please, please, please.

Write with a little bit of soul.

/end-rant.

Your biggest fan,
Jacob “anti ai condoms” Pegs

oh look, a hooman!

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