Don’t become the slop

Hey Friend,

Last one for the week, and it’s the big one. Then we resume back to shorter form:)

AI is having its honeymoon.

Everyone’s giddy, everyone’s posting “look what I built in a weekend.” And the tools really are incredible, I use them every single day.

The tools are in the honeymoon. The content people make with them is already deep in the hangover stage.

Your audience bitter af on AI writing faster than anything I’ve ever seen.

They can smell a ChatGPT post 3 words in.

The em dashes everywhere. The little bow tied neatly on the end.

They’ve seen 10,000s of these, so their guard is right up.

So what does everyone do?

They panic and pump out more of it, faster.

Which just tips them onto the slop pile they’re trying to climb out of.

Don’t do that. Do the opposite. Split your work in two.

Let AI do the back-end lifting, the stuff nobody sees. First drafts, the boring scaffolding nobody wants to do. Build it into your offers as a tool people lean on.

Then guard the front.

The part people actually meet. Keep that unmistakably human. Your taste, and the take only you’d ever have.

Because AI still can’t do a few things.

It can churn out endless competent content. It cannot be you. And honestly, half the problem is people use ChatGPT so much now they’ve forgotten how to think. So in a feed full of competent stuff that sounds th same, the person still doing their own thinking is the rare thing in it.

That’s the whole map closing the loop.

The honeymoon money for content is gone, we’re in the hangover, and being real is pretty much the only thing that sells now.

So go deep, not wide.

Show, don’t tell.

Match the conversation. And sound like a person who’s actually lived a life.

AI was never the threat to that. If anything, it’s the thing that frees you up for it. It quietly handles the how, the drafting and the grunt work, which leaves all your energy for the part that was always going to matter:

The why. And the who.

So let the robots have the how. The rest of it, the bit that’s actually you, keep that for yourself.

That’s the week.

Hope it was as fun for you reading, as it was for me writing & giving.

Your biggest fan,

Jacob ‘forgot my shoes’ Pegs

oh look, a hooman!

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