is LinkedIn reach hanging off a cliff?

Note: This is 1 of 5 insight driven emails, as a series. Something I've not done before, as I want to give back. Enjoy:

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Word going round is LinkedIn’s stopped being fun. And honestly, it’s not just you.

The post you spent an hour on pulls a quarter of the reach it would’ve a year ago. Your best carousel gets buried. And some weirdo moaning about Claude Code at 11pm pulls 5X the views. I love them, but it’s like, hold on - do I have to moan to get attention now?

And even then, nobody’s in your inbox.

Wanna know what’s sort of going on? We’ve hit the part of the cycle with more fish and less food. Bigger pool, smaller scraps. The feed matured and the algorithm quietly stopped doing you favours, Friend.

Then sentiment shifted on top of that.

AI decides what good info is worth now, so the good stuff got cheaper and the bad stuff got louder. There’s just more of everything.

So what do people do when they’re drowning in it?

They go looking for a feeling. They get bored, they moan, they laugh, they want the gossip. The human bit never changes. People drift to lifestyle content because it’s the only thing left that makes them feel something.

Which is why personality wins the reach. But personality with nothing underneath it? You get the views and an empty calendar.

So here’s where I’ve landed, and it took me a while: stop chasing more.

You don’t need more leads. You need to go deeper with the few already standing around you. That’s the whole move. Go deeper, not wider.

And the way you go deep is long form.

A 15-minute video. A proper article. Stuff with a long decay period, like an SEO page that still pulls traffic months later. Not a post that’s dead by tomorrow lunchtime.

Then you use the short stuff to point at the long stuff.

400 LinkedIn views might turn into 50 people actually sitting through a 15-minute video. Those 50 are binging. And bingers are buyers.

So I started asking a better question.

If my offer has 3 phases, can I build a YouTube playlist, 9 videos, 3 per phase, that gives context to every part of it?

Then I take those transcripts and turn them into Substack pieces, Google Docs, a newsletter like this one. Same ideas, written down.

Because content gets you seen. Context gets you paid.

That’s the ecosystem.

For me it’s LinkedIn, email and YouTube, and they all talk to each other. Yours might be a different three. Just pick your places and point them at one another.

I made a video showing exactly how I write content from my offers, not to them, and how to build the playlist:

Watch it here. (https://www.youtube.com/watch?v=R-EN9-CinTk)

Content + context = $$$.

Follow depth, not width.

Your biggest fan,

Jacob ‘binge me’ Pegs

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Whenever you’re ready, here’s 3 ways I can help:

- Get your $5 Gameplan - your personalized plan to an inbound marketing engine that brings in $3k+/mo, here (https://jacobpegs.swipefast.io/gp).

- Spend 30 days with me + the Modern Maker MCP building the offer, funnel & content that lands your next client, here (https://modernmaker.xyz).

- Want it done for you? I'll build and install the whole system, land your first 5–10 customers, then mentor you 1:1 to run it yourself (video here (https://www.youtube.com/watch?v=zYnLdKyPCms)). Reply " install " for the details - only a few spots.