The Maker Letter ·
I HATE THE AIRCOOLER GUY
Hey Friend,
(The weirdest niche I’ve ever seen)
On Friday we were driving back from the mall after a short family trip.
We drive passed a sign that read:
“We rent air coolers for Cypriot allamata (ceremonial dressings)”
The Greek word: “allamata” as per the AI dictionary on Google which I am too lazy to site properly reads:
“In English, the term allamata is most accurately translated as the “Ceremonial Dressing” or “Adornment” of the bride and groom.It is a deeply rooted Cypriot wedding tradition that takes place on the morning of the wedding at the couple’s respective family”
That bent my mind backwards.
The east Londoner in me screamed:
“You fookin’ what mate?”
The road sign looked like it was painted by a dude with a marker in his bedroom, so safe to say…
I’m not sure it’s that profitable.
But I compared it to some people who call out my LinkedIn bio for not being niche enough.
“Modern Maker”, is what I have… so, might as well rent air coolers at Cypriot allamata, right?
But what they don’t realize when I broaden out to an identity level…
There’s 8 billion people in the world.
60,000+ beautiful humans trust me enough to read my content.
And soon realize I preach with my own marker in my bedroom about the:
“1 offer + 1 post + 1 email” a day model.
Of which 300 or so have bought into the model.
So safe to say, niching down to a Cypriot wedding air cooler level may not be the motto I’m going for..
.. but if you believe that you too can follow the 1 1 1 model, and not have to scour the internet to send DMs, and bully people on sales calls, or pretend to be friends while doing follow ups…
You may consider getting access to my model… which is newly updating itself into a suite of Claude tools that after you do your onboarding form will:
- Write your offer for you
- Write your low to high ticket funnel
- Write the copy for your funnel for you
- Design & develop your funnel for you
- Write your content plan
- Write your launch emails
- Write your (optional) ads
All in less than 7 days.
What I promise I won’t do is rent out an air cooler for you to dance around like a monkey in the scorching Cypriot heat before you marry the partner of your dreams…
But what I can promise is you’ll make more money than the dude who had this idea in the first place.
(And that’s one thing I can guarantee 😂)
Here’s the link:
Your biggest fan,
Jacob “fuck dat air cooler guy” Pegs
oh look, a hooman!