The Maker Letter ·
spark the f* out of the rocker in you
Hey Friend,
Last week I went for a jog and was listening to "Crossroads (https://www.youtube.com/watch?v=5zqRVADxYpM)".
Initially written by Robert Johnson, made famous by Eric Clapton, but now re-made by John Mayer.
Of course John gave full credit where it was due.
You can give credit where it's due in content creation too.
But you can also take inspiration from art and make it your own.
For example, The Red Hot Chili Peppers wrote the song "Otherside" with the same 4 chords that The Beatles wrote "Let it be".
The arrangement was so different, and so were the lyrics, it's literally impossible to distinguish unless you're into this stuff.
4 chords. Entirely different works of art.
And I use the same thing with my content. I think you do too.
I borrowed fundamentals from great copywriters and formed my own little frameworks. Some of which you've heard me yap about: Story Lesson Pivot Offer. Power Writing. Showing vs Sharing. The latest one being what I've been doing over the last year that's got me to where I am today.
Inspiration is a beautiful play.
So if you'd like to write content at the intersection of who you are and what you do, I built The Goblin. Your personal content strategist Claude skill that lives in your pocket.
https://jacobpegs.swipefast.io/go
And maybe...
"You might wanna go down to the cross roads...
Fell down on my knees.
Asked the Goblin above for mercy.
Save me, if you please!"
Keep rocking.
Your biggest fan,
Jacob "inspired" Pegs
oh look, a hooman!