The math your tools don't want you to do 👀

Hey Friend,

If I said...

"You're going to spend $42,000 on software over the next 5 years. And at the end of it, you'll own nothing."

Would that bother you?

Because that's roughly the math for a one-person business running 6 paid tools at $100/month average.

$600 a month. $7,200 a year. $36,000–$42,000 over 5 years.

Not including the price increases. The features that quietly move to the "Business plan." The tool that shuts down in year three and takes your client data with it. The developer you paid $800 to fix something that took them 20 minutes.

Add it up and it's not a small number.

And there's a part that stings more than Sting, from The Police (sorry, I had too):

You're not building anything. You're renting. Every dollar goes to a landlord who can raise prices, kill features, or lock you out tomorrow.

Five years from now, you'll have spent $40k+ on tools — and still not own a single piece of your own infrastructure.

That's the cost of not fixing this.

But there's a second cost. And it's harder to put a number on.

AI Studios are to one-person businesses what digital banking was to cash. Weird and optional in 2012. Table stakes by 2018. And anyone still queuing at a branch to deposit a cheque in 2024 wasn't wrong - they just got left behind quietly, while everyone else moved on.

That's where we are right now with owned AI infrastructure.

The business owners who build their own platform in the next 12-18 months - their own domain, their own assistants, their own client experience - are going to look very different from the ones still glueing together six rented tools together in 2027.

Don't be the dude still holding cash.

On April 23rd, we're opening the doors to The AI Studio — a 4-week live workshop where you build your own platform. Your domain. Your code. Your AI assistants. Stripe connected. Clients logging in. Monthly tool cost: near zero.

One person. Four weeks. Owned forever.

Waitlist gets first access — and the lowest price this will ever be at.

Now there's 140 people on the waitlist, but we're only looking to fill 10-15 spots as I want it to be as hands on as humanly possible. So it'll be on a first come, first served basis.

Based on the numbers, I'll see if we're doing this ever again.

I'll send full details next week.

Your biggest fan,
Jacob 'not paying rent to Kajabi' Pegs

P.S. This also isn't including the hours you spend every week doing things that should be automated. But we'll get into that next week.

oh look, a hooman!