Selling feels icky

Hey Friend,

I've met people who are genuinely obsessed with sales.

Obsessed and really good at what they do. And I salute them. I've also seen plenty of people on LinkedIn make incredible claims (and profits) from sending outbound messages, getting on calls, and closing. Again, kudos to them.

I had to do that for 9 years to feed 7 full-time employees and 5 contractors.

Safe to say, I was good at it.

But I absolutely hated it.

For the last 2-ish years I've gotten people from socials into my email list, stop doing sales calls, haven't sent an outbound DM and aim to do all the conversion through email. I've also been toying with a concept that generated 53 clients over a year 100% automated. I broke it down inside the Modern Maker community the other day, but the high level insight is:

1/ Create a short 10-15 min video that shares your story + your model

2/ Have a CTA at the end to get people to DM you on your platform of choice

3/ Make all future videos, lead magnets, emails, posts send traffic to that 1 video

4/ Have an offer document that's sent to people who inquire your service

This 4-step loop has single handedly allowed me to show up as a different person.

Because I can show up as myself, say what I want to say, and allow self-led leaders who want to go deeper into my world to opt in.

There's a few more pieces to this puzzle if you want to turn leads to customers before turning them into clients. You may have heard me talk about the concept of The Micro Snack Cartel before (having a low ticket funnel). But for now, if you haven't already got yourself a short video, I highly suggest you try it out.

I've got the full breakdown inside Modern Maker (https://skool.com/modern-maker) if you'd like to give it a test (cancel anytime).

Because you were made to create, not sell.

It doesn't work for everyone.

I'm simply sharing what's been working for me.

Your biggest fan,

Jacob "creator" Pegs

oh look, a hooman!