This client is a bit nuts

Hey Friend,

Quick disclaimer before I get into this.

This is not me promising you the same outcome. I'm not in the business of big claims. The FTC and I have a good thing going and I'd like to keep it that way.

Alright.

This client came to me with 70k+ followers on Instagram.

The kind of audience most people would sell a kidney for.

But almost nothing was converted.

Because the offer was overcomplicated. Too many moving parts. Too much friction between someone deciding they were interested and actually buying.

He'd been running a low ticket funnel — and it was okay-ish. But every time you tune one component, you knock three others out of alignment. It's like trying to fix a leak by adding more pipes.

So we stripped it back.

Rewrote his one-pager. Removed everything that wasn't doing a job. Rebuilt the ascension path to make it stupidly easy to say yes.

Then released it to organic and paid audiences.

$2k in ad spend = $12,000 in revenue.

He told me that on a call — I don't have a screenshot because he just said it out loud like a normal human being. Refreshing, honestly.

He did $5.8k in December alone. While moving house.

Low ticket funnels do work — especially if you're already doing $20k+ per month and you've got the cash flow to float the testing phase. Or a big warm audience.

But if you're under that and want to clean up your margins first, stripping back and building a Micro Snack Cartel is the move.

Reply "FAST LANE" and I'll send the details.

Your biggest fan,
Jacob 'screenshots optional' Pegs

oh look, a hooman!