The Maker Letter ·
The intimacy era (+ a date)
Hey Friend,
I've been sitting with this idea for a few weeks.
And I think it matters more than anything else I'm watching right now.
AI has made information obsolete.
Not worthless. Obsolete. Like a map when everyone's got GPS.
You used to need a coach because they knew stuff. Systems, frameworks, the 12-step method. You paid for access to what lived in their head.
Then came docs. Then GPTs. Then the whole market drowned in "just use this prompt" content and everyone got very, very tired very, very fast.
So this is what's left:
Ideas. Relationships. Insight. Presence.
The stuff that doesn't live in a database. It lives in the years you've spent in rooms with people who were stuck. In the questions you learned to ask after 800 conversations that went nowhere and then one that did. In the way you read a situation and just know - before any framework gets involved.
That's not knowledge. That's knowing.
And right now? Knowing is becoming the rarest thing in this market.
I think we're entering the intimacy era.
The coaches and consultants who do well in the next few years won't be the ones with the biggest content library.
They'll be the ones who are most themselves. Most present. Most distinctly theirs.
Because the generic stuff - AI does that now. Faster. For free.
What AI can't do is be you.
It can't carry the weight of having actually done the thing. It can't hold someone in a difficult moment while they figure out the next chapter. It can't build a relationship over 18 months of showing up.
So your IP - your way of doing the work - just went up in value. Significantly.
Which is exactly why AI Studio exists.
To handle the stuff around you - the docs, the frameworks, all the fiddly implementation - so you get to actually show up as a coach.
Your clients get work done fast. You get to be in the room for what matters.
Here's the news.
AI Studio opens April 23rd.
Four-week sprint. Founding spots only.
I'll be straight with you - there are 150 of you on this list and we're opening maybe 15 spots. So if this is for you, don't sit on it when the details land.
More coming over the next few weeks. You'll hear it first.
This is the cheapest it will ever be. After founding, the price goes up and stays there.
Stay close. More soon.
Your biggest fan,
Jacob 'intimacy era' Pegs
oh look, a hooman!