You're selling the wrong thing Friend,

Most coaches and consultants I meet are trying to sell the transformation.

The 12-month journey. The full identity shift. The complete reinvention.

And they wonder why conversion rates are low.

Here's the problem.

Installing a vision of who someone can become takes time.

Time to paint the picture, the behaviours, the identity of the person they'll be on the other side.

Trying to do that in a sales call, a launch email, or a cold DM?

Almost impossible.

And yet the ones who did convert?

Probably been in your audience for months.

There's a different way.

Before someone transforms, they need to arm themselves for the journey.

They need an immediate win. A clear first step. A transition.

Sell the transition.

Show the transformation.

The transition is the current solution. What gets done now. The specific, tangible outcome they get in the next 30, 60, 90 days.

The transformation is the identity. Who they become. The aspirational version of them you keep painting in your content.

Your marketing needs both.

Specific about the problem they need to solve now.

Aspirational about the person they'll become when they solve it.

Sell the small thing.

Show the big thing.

In a world where everyone's pitching unicorn outcomes, selling the concrete first step is counterintuitive.

It's also what actually works.

Your biggest fan,

Jacob 'sell the step not the staircase' Pegs

oh look, a hooman!

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Whenever you’re ready, here are 3 ways I can help you:

- Turn $9 customers into $5k clients → Watch the step-by-step training (https://www.youtube.com/watch?v=zYnLdKyPCms) I use in my own business.

- The $5 AI Launchpad: Get a custom plan to install your own client engine in 5 mins → here (https://jacobpegs.swipefast.io/gp)

- Iggy, The Offer Maker: Get your high ticket offer written out for you in minutes for $9 → here (https://jacobpegs.swipefast.io/offer-maker)

- Bonus: If you'd like to know about the upcoming AI Studio Cohort in April, click here (https://docs.google.com/document/d/1hFp6K_-zJOkROZPVzuGo7OBCBUujXCTt7pnKwhHbDiE/edit?usp=sharing) to join the waitlist.