The average is a trap

Hey Friend,

I woke up and chose to bend my reality this morning.

Writing to you from my office in Nicosia, Cyprus before, weeks away before we officially move into the new house.

Anws, let me get into my brain fart.

There's a study somewhere that says the average income for someone in coaching is $50-100k/yr

And when you read it - you feel it.

Like a ceiling.

Like a reference point your brain files away as "what's realistic."

But what they don't tell you about that number.

To get an average, you take everyone's result, add them up, and divide.

Which means the outliers on the high end get buried in the middle.

The person doing 10x? They're in the data.

Just averaged out. Made invisible.

The study doesn't say "here's what the outliers did differently and how you can do it too."

It says "here's the average" and walks away.

And your brain accepts it as the standard.

That's the trap.

Because the second you accept the average as your benchmark, you become it.

The average is a mental prison with invisible bars.

You agreed to the sentence without realising you were in court.

The people doing extraordinary things aren't ignoring the data.

They're just studying different data.

Not the average.

The outliers.

What did the highest earners do? What did the fastest growers focus on?

What did the ones who built it lean, clean and free actually do differently?

Study those people.

Ignore the average.

It was never built for you.

Your biggest fan,

Jacob 'outlier or nothing' Pegs

oh look, a hooman!

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Whenever you’re ready, here are 3 ways I can help you:

- Turn $9 customers into $5k clients → Watch the step-by-step training (https://www.youtube.com/watch?v=zYnLdKyPCms) I use in my own business.

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- Iggy, The Offer Maker: Get your high ticket offer written out for you in minutes for $9 → here (https://jacobpegs.swipefast.io/offer-maker)

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