The markets are changing

I've noticed the rise of Done For You services in 2026.

Everything is a cycle. Whether that's crypto, stocks, services, you name it.

In 2023-2025 we saw switch from done for you to done with you.

Everyone and their mother became a coach, with 3 months "LinkedIn experience".

They would promise Mount Everest in 90 days and offer a space ship to Mars without Elon as a bonus.

And when you asked for what was included, they'd give you the Great Wall of China in features.

Then tell you they'd "work for free" until you got a result.

Thank the Greek Gods of Olympus those days are over.

Many got burned. But many made bank.

I've got nothing against coaching whatsoever, I'm simply stating the facts.

There's many good coaches out there and I myself have had a handful of them. Now all this to say, AI has changed the way we do bizniz. And people have shifted into Done For You. Because a couple of years ago the model went along the lines of: "I have something no one else has in my community. You pay to get it" Well, AI has made the value of information close to zero. So if information is valued at zero, implementation comes to the forefront of the equation. It's exactly why I've been frothing bubbles out of my mouth banging on about the "Gameplan model", more times than I can tell you.

Because to put it simply.

People. Want. To. Get. Shit. Done.

Now, if you've got an idea, or a particular process, unique method or way of taking someone from Point A to Point B...

You can make the remainder of your year a juicy one.

There's so much opportunity in selling your IP and brand because that's what we have left.

People will buy your set IP more than ever.

Think about any big name you follow.

"It's Hormozi's GPT" - OMG OMG OMG OMG. - we witnessed that live.

It could be [ there ] unique process.

Whether it's a prompt, funnel, Claude skill, watermelon peel - that matters less.

But in a sophisticated market, people look at:

1/ The different angle

2/ The model

Tweak those, and you're playing ball in the play offs this season.

Your biggest fan,

Jacob "done for you" Pegs

oh look, a hooman!

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