The Maker Letter · 20 March 2026

THE BOTS WILL TAKE OVER

There's a pattern I keep seeing play out.

Wi-Fi shows up. The people still using landlines get left behind.

Crypto happens. The people who ignored it - for better or worse - got left behind.

SaaS tools take over. The people still running everything on spreadsheets and sticky notes get left behind.

Google Docs becomes the default. The Outlook crowd? Left behind.

Every time, without fail, the ones who adapted early didn't just survive. They pulled ahead. Not because they were smarter. Because they moved when the signal was obvious.

Right now, the signal is obvious.

AI isn't coming. It's here. And in our little world - the one-person business world - it's changing everything faster than most people want to admit.

Consumption is at an all-time low. Implementation is at an all-time high.

The people who are winning aren't the ones with more content. They're the ones who've built systems. Processes. Their own IP - baked into tools that work while they're not.

That's what the idea behind an AI studio is.

Not a ChatGPT subscription. Not a handful of prompts saved in a Notes app. An actual studio. Your IP. Your process. Your brand - running inside tools that can coach your clients, onboard your leads, and deliver transformation at scale.

Forget Custom GPTs. You can build your OWN "plugins" as we like to call them.

And add them to your Tool library for your clients to use. That's YOUR IP. Your ideas. Your hard work.

Previously, this was only possible if you could code.

That's not true anymore.

We built the AI Studio powered by Claude so that coaches, consultants, and solopreneurs can actually do this - without a dev team, without a six-figure budget, without losing what makes them them.

We're building in-app data so you can see what your clients are struggling with, what they're saying and which tools they use the most.

Because the thing that gets me most fired up about all of this:

We've had information disguised as transformation for too long.

You buy a course. You get knowledge. You feel inspired for 48 hours. Nothing changes.

But when you have a toolkit - an actual AI studio with your voice, your framework, your way of doing things - your clients don't just get information. They get transformation. Every time they show up.

That's what this is about.

One of my legend students got a win using Gee and Iggy, which is incredible to see, and this is just the beginning. Honestly... what a time to be alive.