The Maker Letter ·
All in on barefoot 🦶
I went to my first physio session last week.
Too much running. Plantar fasciitis. My mid-to-lower foot is inflamed and it hurts.
Here's the part that blew my mind though.
My physio told me my expensive Nikes - all that cushioning, all that support - were doing more harm than good.
As someone who walks barefoot 80% of the year, I wanted to stand up and applaud.
His recommendation: barefoot shoes. Go back to the roots.
We're born with naturally spaced-out feet and we spend our whole lives squishing them into things that are supposed to help.
And I kept thinking - that's exactly what happens with a one-person business.
You start simple. Then you squish yourself with complexity. A new tool here, a new offer there, a funnel on top of a funnel. All in the name of "scaling."
Most of my consultations now revolve around removing things. Simplifying. Stripping back to what actually works.
Simple offers. Emails. Posts. One problem solved well.
That's the philosophy behind the AI Studio.
Not more tools. Fewer, better ones - trained on a method that works, installed cleanly into your business.
If that sounds like the direction you want to go, join the waitlist (https://docs.google.com/document/d/1hFp6K_-zJOkROZPVzuGo7OBCBUujXCTt7pnKwhHbDiE/edit?usp=sharing) for the AI Studio.
It's probably going to be around a 4 week sprint, done in April. We build your own little platform together. You bring your logos, brand assets and energy.
We bring the magic tools.
Your biggest fan,
Jacob 'barefoot builder' Pegs
oh look, a hooman!
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Whenever you’re ready, here are 3 ways I can help you:
- The Gameplan Tool: Get a custom gameplan showing you how to install your own client engine → here (https://jacobpegs.swipefast.io/gp)
- Iggy, The Offer Maker: An AI tool that writes your $1-3k core offer for you → here (https://jacobpegs.swipefast.io/offer-maker)
- Micro Snack Funnel: Watch how I turn $9 snacks into $5k clients → here (https://www.youtube.com/watch?v=zYnLdKyPCms) → Reply " install " if you want me to build it out for you.