The Maker Letter ·
This client is (pea)NUTS
Hey Friend,
I never liked claims.
In fact I’ve been trying to stay off them. Because people get “high hopes” that exactly the same will happen to them. In fact, I’ve been enjoying “maker mode” - where I just build stuff for myself and clients.
I had a client who invested 4 figures in a program, only to be left on “read” multiple times by the coach(es) and had little to nothing before coming to me.
He had some little success selling a front end offer, even though his audience was over 50,000 on IG.
The classic tale of “audience size doesn’t matter”. Because he had a complex solution which needed “trimming down”.
There’s so much stuff that can go wrong with a funnel, especially if you’re looking to make it profitable over time.
(The worst part? If you’re spending money on it - daily).
You might get a 3-4x return if you’re a wizard.
But you may run into issues if all things hit the fan. You’ll “wait” to get a client, and just have to “hold on” and hope.
So we, trimmed down his low ticket offer to the max. Rewrote his one pager, removed all the fluff and then re-released the funnel to his organic + paid audience.
$2k in ad spend = $12,000 in revenue.
He did $5.8k in December, while moving house.
It’s a pretty decent campaign.
Yeah, low ticket funnels work. Especially if you’re doing $20k+/mo and can hold through whenever your paid ads don’t work. Or you’ve got an organic audience to back you.
But if you’re doing less than $5k/m and want to spruce up your margins, I would say tweaking your frontend + ascension is where it’s at.
That’s what we’re doing inside The Fast Lane.
We’ll build out your Micro Snack Cartel.
Reply with “ FAST LANE ” and I’ll send the deets.
Your biggest fan,
Jacob “do less” Pegs
oh look, a hooman!