Jacob's Brain

The Maker Letter ·

Apple has a dirty lil' secret innit

One thing Apple does really well is context stacking.

Every year, there's a new iPhone.

Those new editions have subtle differences from the year before.

(Unless you're into hardware, I do apologize for my ignorance).

But all the way through to launch date they:

1) Leak the info

2) Tell us they found out it leaked

3) Talk about the leaked info for months

4) Introduce the new features

5) Get marketing channels to blow up

6) Invite you to in-state events with waitlists

7) Tell you there's only limited products

8) Make people pre-buy everything

So... by the time the actual phone launch happens, it's sold out.

There's so much context surrounding the product, that you just buy with your eyes closed.

Then there's people like Bob. Who write content about w/e their heart desires.

And launch a product or service and wonder why no one buys.

There's nothing more frustrating than doing a launch and getting close to no sales, Friend.

Or wanting to sign a client and getting jack shiznits for it.

But when you learn how to context stack, like Apple.

People BEG to buy from you.

Your products get sold out. Your waitlist gets inundated. Your business has a perma-smiley face.

So, I'm breaking down the exact process I use to write content that does the selling in 3 days time.

You can join myself and The Modern Makers inside:

==> The Content That Makes People To Beg To Buy Workshop (https://btbw.lovable.app/)

Because just like the iPhone.

iStack. iSell. iHappy.

(Doors close in 3 days)

Your biggest fan,

Jacob "context stacking" Pegs

oh look, a hooman!