Jacob's Brain

The Maker Letter ·

I AM THE FOOKIN NICHE BISH 💅🏻

This weekend I tried to accept something for the 2997th time.

That I am naturally good at low ticket funnels.

Some dudette even called me a “low ticket offer wizard”. And folks on LinkedIn were commenting under one of my posts where I cracked a joke wishing me well.

I went to my bio and actually changed it to Low Ticket Offer Wizard 🧙♂️

And within 2 minutes my mind, body & soul started rejecting it.

I absolutely HATE being pigeon holed into a niche.

It’s like being strapped to an electric chair and being told: “you are now a lawyer for 25 years.”

I would rage quit.

I would puke in my mouth.

I would throw rocks at the neighbors.

A good friend once told me, I’d never do well at jiu jitsu, because I’m more of a mixed martial artist.

👆 That tickled my big toe like no other.

And you might be there too, Friend.

You see, niching always gave me the ick.

We’re humans. Otherwise known to be dynamic by human nature.

In my case. Yes to funnels. But also yes to copywriting. Yes to offers. Yes to systems. Yes to code. Yes to music. Yes to fatherhood. Yes to running. Yes to raw video. Yes to workshops. Yes to growth. Yes to intimate containers.

All I needed to do is find a small pocket on planet earth. Find about 80-100 people out of 8 billion who may resonate with a unique mechanism I have. And get out there and demonstrate this mechanism. Show people how the process works. How I put 2 + 2 together.

I called that thing Modern Maker. There’s other things in it called Micro Snacks. Power Writing. Some Gameplans (https://boardroom.thrivecart.com/ce). And a bunch of proximity offers.

Stand alone would send me to the looney clinic.

But with a bit of context?

Your kids also start saying “Mommy, I wanna be a Modern Maker”.

I certainly wanted to be Batman when I was young too.

The keyword I was after in that small pocket of yours is - Context.

Something I’ve been banging on about over the last 3 years inside Modern Maker.

Because Content + Context = Sales.

Without it, you throw growth posts at a wall and become an influencer.

So, if you’re into the whole mixed martial arts of content creation…

And you too wanna be a Batman Modern Maker.

You may wanna come join us inside the Content That Makes People Beg To Buy workshop next Tuesday.

==> Grab a seat here <== (https://btbw.lovable.app/)

(Doors close in 5 days).

You have lifetime access to the replay + 2 GPTs even if you can’t make it there live.

Your biggest fan,

Jacob “not niching” Pegs

oh look, a hooman!