social media tickled your earhole

Think about your experience with social media over the last year.

You now feel like sophomore year. Fresher’s is over.

You’ve seen the tips, the tricks, the hacks and all of it. You’ve even likely had a bad investment or two by some program that over promised you an outcome. You’re now a much more sophisticated buyer & consumer.

It’s like everyone drives the same car with a different color now.

Screaming “how to get clients” only the color on the front is different.

- Video
- Content
- AI tools
- Ads
- Emails
{ Insert thing from above } + get clients.

And what happens when you’ve seen it all? The brain enters comparison mode.

It craves contrast.
It swipes past sameness.
It wants nuance.

All that to say, promises mean jack shit. Testimonials all look the same. What you’re after is process.

A sophisticated buyer has the ability to discern.

So what happens when you’ve been to promise land and back and find yourself at the next hurdle?

Let me save you the riddles.

You look for demonstration.

Since we brought in the car example.

You want a test drive.

You want the car salesman to show you what’s inside.

You want a guided tour of the vehicle.

Because the promises don’t work.
The case studies have less power.
The competition is only getting bigger.

What I’ve found to work for me, is borrowing from the greats who’ve spent $100,000,000s in ads.

You have one thing.

PRODUCT.

Whether that’s you, or your service or your actual product.

And there’s an art to marketing FROM it, not TO it.

Persuasion is less effective to a more sophisticated buyer.

PRESUASION is where magic happens.

You can either waste another year floating and sifting through Ai garbage.

Or learn pre-suasion and get clients begging to buy from you.

I’ve done the exact thing here in this email Friend.

And I’ll be breaking it down inside the Content That Makes People Beg to Buy workshop next Tuesday at 4pm.

==> Grab a seat here. (https://btbw.lovable.app/)
(Doors close in 6 days)

Your biggest fan,

Jacob “presuade” Pegs

oh look, a hooman!