4% completion rate hurts my soul 🥹

I had an incredible client come through this quarter.

A veteran in the info space.

Had more courses than your local library.

Hours of knowledge.

The first thing we looked at was his completion rates.

4%. Shocking?

Then we toggled into previous years.

22-31% at the highest range.

Those numbers? Long gone.

The way we consume has evolved.

We live more inside chatboxes speaking to bots nowadays.

We want to "Do stuff" and look for instant gratification.

(It's partially why I retired 54+ products during Black Friday as well. I absolutely loved them, and it was a bittersweet moment for me, but they're now only available inside Modern Maker in something I call "The Rabbit Hole", for people who want to go down that path).

The reason people aren’t buying info products as much as they used to.

Is because you can now literally grab a gpt and start implementing things right away. Without having to watch stuff.

If you're in the course space...

Shift your products from info-first to implementation-first and watch conversions go up.

But if you're in the consulting space, where you're on the look out for higher ticket clients.

Get people to implement 1 product, at an entry level. FAST.

But make sure you convince them that this is 1 part of a wider plan.

That way, you unlock what most course creators don't see:

Ascension.

It's all fun making money with products, and you can earn FYOU money from it if you've got the audience of a Dan Koe or a Justin Welsh.

But if you're anything like me, and you enjoy holding space in containers where you get to talk to real people daily...

Implementation first, entry level products, part of a wider system.

Give them a plan.

Ask them if they wanna go faster.

Watch what happens.

And if you have no idea how to do that, this may be a good use of $9.

https://jacobpegs.swipefast.io/gp

(It's more art, than it is science)

Your biggest fan,

Jacob "ascension" Pegs

oh look, a hooman!