Is The LinkedIn gold rush is over?

Remember when Facebook killed organic reach?

Everyone cried a bit.

Just like any market. Think crypto, stocks, equity, etc. It was a market correction.

Same thing is happening to LinkedIn right now.

I think the reason they’re frustrated:

They’re addicted to free attention.

They built their business off “the algorithm” favoring education & strategy content.

The algo though responds to phases.

Platforms mature. Reach drops. Ads rise. Niche wording wins.

What we’re in now is LinkedIn doing Facebook in 2019. Or IG in 2022.

It's not "dead". It's actually a market cycle reset.

Because reach i s getting filtered for precision.

"My content deserves more" - is what i've been hearing. We however are LinkedIn's product, so they'll try to monetize us. And ads require precision + data.

So... You don’t need mass reach to make serious munneh. You just need the right 500 people to see you - and convert.

It may be a little contrarian but...

It’s not about the most eyeballs anymore.

It’s about owning attention, not just renting it.

I sound like a broken record saying that, but it's true.

Which means:

→ Niche down (by topic if you want to; or by philosophy - which is what I do (https://www.youtube.com/watch?v=YI8XlpvmA_Y)).
→ Test tiny ads.
→ Build the list.

And if you want growth, shift your content from education to emotion, once in a while and go broader. Watch how people tired of scrolling past soul sucking strategy posts that are generated with ai, start to resonate.

Reach will get harder as more and more people create. It's basic economics.

Either way, the 'gold rush' didn’t die.

It just changed maturity level.

P.S. Want the new map?

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Your biggest fan,

Jacob "it's not over" Pegs

oh look, a hooman!