The Maker Letter ·
These mexicans smoked it all 👀
I remember my Mexican university flatmates calling me in 2017 asking if I had "any more of that Bitcoin money".
You see, when I saw the opportunity in 2013...
They were buying herbs off the dark web with it, I invested into it instead of smoking it.
They choose the red pill. I swallowed the blue pill - whole.
I then remember people asking me: "is it too late to jump on the social media agency bandwagon".
Next it was the whole Skool community hype.
Now, it's AI.
Marketing is all about magic tricks. Many fail, others get left behind.
I'm telling you Friend. It gets TIRING AF being in the game.
When you constantly have to look for the "next magic trick".
Right now, it's all about "Ai-assisted platforms". Every Tom, Dick & Harry will try to sell you into one of those. Watch what happens when the vibe coders can't "solve" a technical problem. And the platform breaks down live. I'm not saying this is the wrong way to go about it, there's millions to be made.
But step out of our own little bubble for a moment and notice.
There's always a strategy/plan.
Followed by an implementation layer.
With some level of support.
The implementation layer was manual, then we had things like GSuite, and Microsoft Outlook that "birthed" powerpoint, and all that.
Then we had SaaS tools, CRMs, you name it. Now we have Ai.
Ai is just the implementation layer. It'll soon be as widely used as Google Docs are, or Gmail is in your day to day, where the infrastructure will matter less.
How I'm using it?
Well tomorrow, inside The Offer Owner workshop (https://jacobpegs.swipefast.io/offer-maker), I'm showing you how I took a single Gameplan call since 2023 - and I'm "digitizing" it. Using tools, that can serve people 100x faster than I can, and then sticking to what I know best.
Offering support.
We're human beings (hopefully still by 2026, and not mutations of Ai)..
And we will forever need a plan, some implementation and some support.
So, I'm stripping things right down:
Give someone a plan (whether you do it or Ai does it), and offer a fast lane, to support anyone who wants that extra help.
It sounds dumb af, but that's what brought in $160k over the last 90 days for me.
No optimization bro energy.
Not a single outbound DM.
Not a single sales call.
But a $9 GPT, with 10 bucks a day on some ad spend. And then...
DRUM ROLL.
ME, helping another human get to places faster.
The kinks? I'm ironing them out for you in tomorrow's Offer Owner Workshop.
4PM GMT. On Google Meets. Alongside the Modern Makers.
You can grab a ticket here for $49. (https://jacobpegs.swipefast.io/offer-maker)
(No I'm not selling the replays, and no I'm not doing this workshop again. And no I'm not doing fake scarcity or urgency stuff. No I'm not feeding you a fake countdown timer... but we're legit getting started at 4PM tomorrow)
You're cool, as long as the link works.
Sending you lots of love.
Your biggest fan,
Jacob "the human" Pegs
oh look, a hooman!