Jacob's Brain

The Maker Letter ·

I'm sorry Hormozi but I can't...

Hey Friend,

What a way to end the year...I got fired up 😅 so I'll roll with it today for fun.

(I have a gift for you at the end)

Now...I saw a post by Alex Hormozi once that basically said:

Alex, you don't have kids - evidently.

Cool. I get it. Hustle matters.

But if I miss my best friend's wedding just to grind?

That's not just hustle - that's some sort of Bro - Kool Aid.

We grew up together. We survived dumb high school fights. We got high at your aunt's house.

If I start trading those moments for "more productivity," what exactly am I even building?

A bank account full of cash...and a funeral full of strangers?

I don’t want to wear crocs.
I’ll stick to Birkenstocks.
I’ll eat watermelon.

And still make sales because I built a system that doesn't collapse if I dare to unplug (even at my friends' wedding while my phone is in the car).

That's why I focus on micro offers.

Snack-sized products.

Daily emails that feel fun to write.

Offers that turn leads into customers without needing me to sprint 24/7.

Imagine dancing at your friend's wedding...

while a Stripe notification hits because a micro offer sold itself.

Because you set up a little system ONCE.

Without having to launch. Or spend time in the DMs.

That little funnel doing its job quietly.

Alex may be further along in the journey.

But if you're anything like me... you want to be a parent, go outside, hug a tree, or w/e that may be.

Without having to spend all your precious time chasing, pushing and hustling.

This isn’t fantasy even though I like some Hogwarts tales.

It’s exactly what we install inside The Passive Income Funnel (https://tpif.lovable.app/). In fact, Frodo, The Funnel Architect GPT will architect your funnel strategy, tell you exactly what low ticket offer, bump and upsell you need that relates to your high ticket offer... AND write your sales copy in approximately 7 minutes.

Then when you wonder:

"How do I hook this up?"

I give you a one click installable template with 4 emails in it, AND a fully designed checkout page.

You can see I REALLY want you to go to your friend's weddings in 2026.

Now, if you want a business that works while you live...and get you $100+ in sales from assets you already have in your Google Drive, this may be one of the best gifts you can gift your self, as we edge closer to the countdown tonight.

==> Get The Passive Income Funnel installed today. (https://tpif.lovable.app/)

(So you can start the new year making passive sales while we throw crocs at Alex)

Your biggest fan,

Jacob “attending weddings” Pegs

---

PS. I would never leave you hanging...

Matt and I had an awesome 2 hour conversation about our one person businesses, fatherhood, mindset struggles and successes over 2025.

Hope you find something that resonates.

Watch here. (https://www.youtube.com/watch?v=qFc-j64ccY4)

Have a wonderful new year's eve with your friends and loved ones!

oh look, a hooman!