The Maker Letter ·
You do you, bebeh
Hey Friend,
Over the last few days, I've been getting real with you and enjoying it.
I made a bet on myself as I helped hundreds of entrepreneurs install funnels in their business.
But every time I ask them, "Why did you stay?"
(I've had clients pay me $100,000+ because they never leave).
And the truth of the matter is, they don't leave because we write. They never leave because I show them how to write. Writing that sounds like them and does the selling.
I recently read a book by Rick Rubin called "The Creative Act."
And it made me realize quickly that art needs space, time, and expression. It doesn't happen mechanically or logically, like a funnel does.
So I thought to myself, Pre-AI, when I installed offers and funnels for people, I simply allowed them to embrace Creation.
By stepping into their Creator seat.
So if your offers (https://jacobpegs.swipefast.io/offer-maker) and your funnel at the most basic level are installed in less than 3 working days, then you have 362 days every year to create, to play, to enjoy. Because all you have to do is find and channel your energy, your vibe, your lessons, your insights, your mistakes, your lived experiences which act as fuel that sends people into the funnel.
And once that happens, the funnel does what it does: converts.
The You + Tools era for me is twofold because on one side, the tools handle all the implementation with proven frameworks and systems I've used to build a $1.2M business and get $4.7M in client wins.
And on the other side, you get to embrace your true colors.
A gentleman called Nick Huno said, " This is all about the guide economy, not consulting, not coaching, not mentorship."
(He's since stepped away to focus on photography)
And I think the You + Tools era embodies guidance.
You can hold space in intimate containers with clients and pay your worth. You can express yourself through writing that does the selling for you without you having to reach out. You can create more art in a world oozing in logic. And you can embrace the athlete in you that's going to endure through this creative process long-term.
Do I know what the future holds? No.
Do I have unimaginable conviction, passion, and confidence that this is my most aligned way forward? Yes.
To more creation, to more art, to more writing, to more expression, to more honing in to find your voice.
Your biggest fan,
Jacob “all you” Pegs
PS. If this resonates, I'd love to hear from you in whatever shape or form. Hit reply and we'll have an exchange.
oh look, a hooman!