Jacob's Brain

The Maker Letter ·

your content is worth more than bitcoin

Question for you:

What do you do every day that feels obvious… but is actually valuable content?

If I look at my own days:

- I run weekly workshops
- I coach 1:1 on Zoom
- I write emails + socials
- I build offers + funnels
- I analyse client data + pages
- I troubleshoot conversions
- I handle mindset
- I re-architect funnels and positioning
But if I zoom one layer deeper, here’s what that really looks like:

- Writing 7 emails
- Writing 7 posts
- A 1:1 Zoom where I rebuild someone’s offer
- A funnel architecture breakdown
- A financial P&L review
- A “why your funnel isn’t converting” teardown
- A content repurposing workflow
- A mindset reframe
- A VSL breakdown
- Setting up a lead magnet or low ticket offer
- Running an ad + reviewing results
And when I check my WhatsApp + calendar from the last week, here are the questions I answered:

- How do you sell without selling?
- Can I sell without scarcity?
- Can you review this offer?
- Why does my content flop?
- How do I link my low ticket into my high ticket?
- How do I attract better clients?
- How do you know what email to write next?
- What tools do you actually use?
- I’m exhausted — how do I simplify?
Here’s your task (and your content machine):

- Write bullet-point answers to each question
- Add 2–3 sentences under each
- Record short videos showing real examples — don’t hold back
- Turn each video into carousels or shorts
Think like this:

Name an incident. Break down what happened and give your insight. You can then plug a soft call to action. Works both on socials and on email.

If you can demo your expertise and lead people into Gameplan calls, you win.

Want help turning this into a repeatable Case Study System? Here’s your Gameplan link (https://docs.google.com/document/d/1Gq14dVtbNjG5agv_f0qo4g3FTPrcg38-fi-D2U2Z8gQ/edit?usp=sharing).

Your biggest fan,
Jacob “you ARE the content” Pegs

oh look, a hooman!