Jacob's Brain

The Maker Letter ·

the christmas crew who left it too late 🎅🏻

Saturday.

Let me tell you a festive little parable from the North Pole underworld... the part they don’t show in the films.

Everyone knows Santa.

What they don’t know is he runs a seasonal crime syndicate.

The elves?
Not cute.

They’re caffeine-addicted junior gangsters doing one big job a year to stay off the naughty list.

And every December, the same thing happens:

There’s always one crew - usually 3 lads named things like Jingles, Nibbles, and Trevor - who leave everything to the last possible minute.

Santa gives them the plan in November.
Clean. Clear. Foolproof.

But these 3 guys always say the same thing:

“Relax, boys. We’ve got time.”

Until they don’t.

By December 23rd, they’re in a freezing warehouse behind the sleigh hangar, surrounded by half-wrapped gifts, unpaid invoices, and the silent judgement of 600 elves who didn’t procrastinate.

Then Santa walks in... calm, disappointed, crime-boss af energy - and gives them the line that finishes them:

“Time isn’t your problem.
Your problem is you think you’re the kind of men who get away with waiting.”

BRUUUUH. *mic drop*

That’s where most consultants are right now.

Waiting.
Hoping.
Telling themselves they’ll “sort it in January.”

But there’s always another crew - the ones who move now.

The ones who run a clean December job & walk into Christmas fully funded.

This Tuesday, you join that crew.

We’re building your $5k Christmas Campaign:

- Pick your holiday hook
- Build your believable December offer
- Write your full 9-day sequence live
- Schedule everything
- Set up your January rollover
90 mins.
Hands dirty.
Revenue operational.
+ Lifetime access to Carla, The Campaign Maker GPT.

Or you can do a Trevor.

Your call.
https://boardroom.thrivecart.com/5kcc/

Your biggest fan,
Jacob “North Pole fixer” Pegs

oh look, a hooman!