The Maker Letter ·
The strangest part of this week
Hey Friend,
I won't do the "it's black friday, grab this discount" trick 99.9% people are doing today...
(You've seen me talk about the 54 workshops plenty. They're here (https://modernmaker.xyz) for now at the cheapest current price for the day, then it's going up).
I actually want to speak to something that's been in my thoughts since a lot of folks reached out.
You know that self belief email I sent a few days ago about the wild week I had?
What’s funny is… the real breakthrough didn’t happen in that week.
It happened after I sent the email.
Because the message that came back the most wasn’t “congrats” or “nice launch”…
It was variations of:
“Man, something in that hit me.”
Not the numbers.
Not the sales.
Not the strategy.
It was the identity shift.
And I realized something I’ve known for years but somehow forgot amidst deadlines, launches, and trying to “get it right” for the people watching:
People don’t respond to our wins.
They respond to our clarity.
Not the polished kind.
The honest kind.
The kind that’s rooted in who you actually are, not who you think you should be.
And every reply reminded me of a truth I needed to hear again:
You don’t need to get louder.
You need to get truer.
The clearer you get, the more your work becomes a signal instead of a shout.
So while everyone is sprinting today trying to “outmarket” one another…
I’m doing the opposite.
I’m simplifying.
Sharpening.
Removing noise so the work can speak.
If you wanna do the same, today’s the last day the All-In-One is at its Black Friday pricing. You get all 54 workshops that took me to $1.2M, and a 1:1 call.
It bumps up on Cyber Monday and then everything goes back into the vault.
Here’s the link if you want it:
https://modernmaker.xyz
Your biggest fan,
Jacob “people are strange” Pegs