The Maker Letter ·
i got 235 leads by changing this one thing
Hey Friend,
This month I made one tiny switch that 1.5x’d my opt-ins (and therefore, my sales).
I got 235-ish leads over the last 30 days, and 17 just today.
my lead magnets
I used to write posts the way most people do:
Hook.
Body copy.
PS: “Grab X here.”
(And I don't do the mad lead magnets with 4093483 hour of DM scripts you can gRaB 4 FrEe garbage)
I'm usually:
Standard.
Polite.
Predictable.
But this time, I flipped one thing around.
I started threading my CTA right into the top. Like a savage.
Wove it into the phrasing like part of the story.
No waiting till the bottom.
And boom - 1.5x more people clicked.
Why?
Because readers act when relevance meets timing. And the best time to offer help… is while they’re still hooked. RIGHT up at the top.
So...
1. Start with the incident or insight.
2. Drop the CTA early — as part of the value, not at the bottom.
3. Make it feel natural, not needy.
4. Then expand the post as usual.
I used to tuck my CTA at the end. Now it lives in the middle of the moment.
You can give that a go if you've got a newsletter or lead magnet.
It’s not always what you offer. Sometimes it’s just when you offer it.
Now this, alongside 7 other "email top ups" are inside The ALL IN ONE Black Friday bundle (https://modernmaker.xyz) of 54 of my best workshops.
This one is under Email Top Ups. A 1:1 client used it not too long ago and sent me this:
Good news, you don't have to play the mad scientist. I've done that for you. Just swipe, plug & play:)
Your biggest fan,
Jacob “scientist” Pegs
PS. The All In One Black Friday Bundle that includes all my workshops + resources is available today for the cheapest current price.
On Black Friday, the price is going up (then it's gone after Cyber Monday) - as I'm also offering a custom 1:1 session with anyone who grabs it.
Then the workshops are going back in the vault and unsure when they'll be coming out again. Since I'll be announcing my future 2026 plans, next.
Grab the bundle: