The Maker Letter ·
The $1K asset that was just sitting there for him 🥹
One of the legends inside my circle had an old workshop sitting in his Google Drive.
He’d already sold it once. Did pretty well.
Then summer rolled around, and during a quick back-and-forth, he realized:
“Wait… this could actually sell again.”
So we turned it into an evergreen Customer Asset —
aka, an asset that turns leads into one-off buyers who get a taste of your universe.
The message I got made me happier than when my nan texts me during watermelon season. (Please don’t show her this email.)
$1,000 in 17 days.
Just sitting quietly on Page 2 of his funnel.
Not even promoted. Just... there.
Then we tweaked 3 lines of copy.
50% conversion boost.
And this was content he created 6 months ago.
The reason I’m telling you this:
During Week 2 of ASSETS (cohort), we do this exact thing.
We take whatever’s gathering digital dust in your Drive…
And turn it into a living, earning asset.
No more “just post more” advice.
We build:
- Preselling Assets → warm cold leads before they even say hey
- Customer Assets → like this $1K funnel you just read about
- Client Assets → like a Google Doc that closes $10K offers without calls
If you’ve got gold hiding in your Drive —
We’ll turn it into something that sells while you live.
Reply “ASSETS” and I’ll send you the details.
We start Nov. 18.
5 seats only.
Once they’re full - they’re gonesies.
Your biggest fan,
Jacob “$1,000 magic trick” Pegs