The Maker Letter · 25 October 2025

This revelation blew my mind

I’ll never forget this.

A random in 2023, must’ve been around September-October.

I’m on LinkedIn and stuff started “working”.I had about $8k/m in expenses at the agency.

So I was taking once off consulting calls for extra cash.

At the time I was selling $125/hour consultations like hot cakes.

I’d get about 4-8 booked in a week, with like 10,000ish followers at the time.

I was so jam packed, yet not making what I couldn’t now looking back in hindsight.

Some person DMs me and says I can’t find a slot.

So I said: yeah I’m packed until next month.

And he goes, do you do WhatsApp voice notes for the same price over 2-3 days?

I said yes. Just book through my Calendly link as it’s hooked with stripe but we won’t have the meeting.

I did that twice in a week.

8 consult calls

2 people on voice notes

That was $250 extra I otherwise wouldn’t have had.

For a different type of proximity.

“There’s DEFINITELY something there.” I thought to myself.

So I started offering optional voice note access instead of the 1:1 consult calls.

All of a sudden I increased my profit by 30-ish percent. By actually working less.

This was the foundation of what I now call the proximity offer.

Finding different modalities to bundle & unbundle your 1 core offer, so you can serve more people.

There’s always a yes on the other side of making an offer.

It’s how I serve 200+ clients in 3 days a week.

I’m going to show you this and a lot more inside The Proximity Offer Workshop.

28th October. 4PM UK.

Doors closing in 4 days. Replay available even if you can’t make it on the day.

Your biggest fan,
Jacob “Friend -modalities” Pegs