The Maker Letter · 22 October 2025

Your mom was right about you (open this)

You look a bit stressed.

She could see it in your eyes.

You shrugged it off and bought yourself another coffee.

If you're anything like old me Friend...

You probably wanted to build an Offer Portfolio.

I remember at the agency I wanted to do EVERYTHING.

SEO

Email marketing

Paid Ads

Web development

Branding

Web Design

So I stacked my portfolio of services. But naturally Email Marketing did REALLY well.

Stuff like Branding? Pooped out the window.

Because I needed more team members, more time, more "love" to maintain them.

Nowadays at Modern Maker...

I have 1 Proximity Offer and I'm currently able to serve 200+ people as a one man band.

People think I'm either lying, I'm stoned out of my mind, or have super powers.

The truth is... I wish I could say yes to all those accusations.

But it's more simpler than that.

I don't need to monetize random stuff, when I can monetize proximity.

And when I figured out how...

Then I let go of 7 team members, 400+ clients I was serving, folded the agency and doubled down on Modern Maker.

This year my accounts came through and we've (almost) crossed the milli.

Working 3 days a week. It's bizarre.

I'm pulling back the curtains on how you can build a Proximity Offer, not an Offer Portfolio.

So we can prove mama wrong.

You deserve to be chill, not stressed.

Tuesday. 28th Oct. 4PM UK

(Doors close in 7 days)

Your biggest fan,
Jacob “listen to mama” Pegs