The Maker Letter ·
The flywheel that did $1.19M (without sales calls) 🍉
Hey Maker,
Everyone’s building funnels.
I built a flywheel.
And it quietly turned $0 into $1.19m (And rolling) since 2023.
No urgency loops. No pitch decks. No sales calls.
Here’s why it worked:
→ The front door was content
Daily posts weren’t “inspirational.” They were quiet invitations - sometimes to a $9-99 product, sometimes to a free playbook - always building trust without me chasing anyone.
→ The middle did the heavy lifting
When someone opted in, I didn’t “close” them.
I told stories. Dropped deep dives. Retargeted what they already cared about.
→ The close was a Google Doc
No hard hustle bro pitches. A simple invite to a 3-5 page document. Two options. They read. They choose. Done.
→ The backend did the scaling
Most people stop after the sale.
I built proximity ladders that start there - turning first-time buyers into MRR, and group clients into 1:1.
That resulted in:
180+ (current) active group clients. Over 300+ in total.
$1.3M collected.
A business that grows while I sleep - because the system does the selling, not me.
Next week, I’m opening The Modern Maker OS Workshop Sprint — the same 3-part system I used to build this flywheel:
Week 1: Craft your $1–5k G-Doc Offer (with my fill-in-the-blank template so you can sell without sales calls or DMs)
Week 2: Install your Micro Snack Cartel (to turn leads into repeat customers with my funnel templates, landing page copy + email copy)
Week 3: Deploy your Power Writing System (organically “dog whistle” to ideal clients — with optional $5/day ad support for those who want paid acquisition)
If you'd like to consider joining us...
...it's one of the few times I'll be doing something like this live.
https://boardroom.thrivecart.com/ws/
Grab a seat for as little as $9.
Your biggest fan,
Jacob “flywheel maker” Pegs