The Maker Letter ·
I freed my packed calendar with THIS 🔵
The traditional model shows you how to turn leads into clients.
I too used to do this successfully.
- Use LinkedIn to post content.
- DM any warm or cold prospects daily.
- Get on sales calls and close them.
- Do lots of follow ups to avoid no shows and up closing rates
This was fun until it wasn’t.
Because whenever I wanted to “turn off”, go on holiday or simply pause, I’d start from zero again.
So I was constantly “on” and soaking in self pride. Holding my packed calendar like a badge of honor.
When I got 30+ clients and was still doing sales calls, I trained a setter + closer to help me and instantly shifted my profit margins.
I felt good in the moment when getting paid, but something in me wasn’t aligned.
I was TAUGHT this way. But the heart wanted otherwise.
It wasn’t until early 2024 when I saw a different way of doing things.
A way that involved no push energy.
No outbound DMs. No sales calls. No bloated calendar.
I simply added 1 word to the equation.
Leads -> Customers -> Clients.
I found that when I recycled existing assets in my Google Drive, which I made for clients and sold them to my email list and/or socials.
I created “once off” Customers. Those Customers were able to get a small snack. A taste of my universe.
And then the “upsell” from Customer to Client only required a simple text-based document.
It's the reason why 90% of my profit came from a small list of 400 or so Customers.
Because marketing to Customers is easier. They've already transacted with you. Versus you trying to convince a lead (even if warm) to buy from you.
So think about the assets you have in your Google Drive.
Ones that are collecting dust, when they should be collecting dollars.
Last year alone I made $107,000 from digital products lying around in my Drive. (Excluding the upsells from Customers to Clients).
I recorded this short video (https://www.youtube.com/watch?v=YA5OQUoUC98) for more context.
Your biggest fan,
Jacob “customers to clients” Pegs
PS. Next week…I’m starting a 3-part workshop series called The Modern Maker OS.
I show you how to install the 3 components of a system (https://boardroom.thrivecart.com/ws/) that got me to $1.19m in 2 years.
On Week 1 we: Craft your $1-5k G-Doc Offer where I give you the fill-in-the-blank templates to deploy together in the workshop. That way you can sell without sales calls or DMs.
On Week 2 we: Install your Micro Snack Cartel to turn leads into customers where you get my proprietary funnel templates, landing page copy + email copy. Together we install + turn on + profit (lifetime).
On Week 3 we: deploy your Power Writing System that organically dog whistles to ideal clients & awakens them, along with optional $5/day low cost ads should you wish to support your efforts with highly converting paid acquisition.
There’s 2 ways you can opt in:
1/ One time ticket: $99. Includes 3x live workshops + replays & supplementary resources in a neat website for you to watch & deploy. This option includes no support beyond the live workshop.
2/ Trial: $9 now followed by 3x weekly installments of $50. Then you can cancel any time. This includes The Modern Maker Asset Library with over 29+ trainings, 24-5 community support and a weekly support call beyond the workshop to ask questions on your OS install.
Grab a ticket for all 3x workshops here:
https://boardroom.thrivecart.com/ws/
See you on the inside.