The Maker Letter ·
This doesn't need push energy, Friend
I’ve got 2 funnels. Neither need me on Zoom.
One’s a 20-min story + model video. The other’s a $50 offer solving a real pain point.
I promote one of them daily.
No pitch calls. No chasing. No ick.
Because I’m not in a sales-driven business.
I’m in a content-driven one.
Most people think sales calls = conversion.
But calls don’t convert. Context does.
When someone watches a story that hits, or buys something that helps - they trust you. Not because you said the right line. But because they felt seen.
That’s why the right content doesn’t just attract leads.
It builds belief.
It answers, “Do I like you? Do I get how you think? Do I want more of this?”
So when someone buys or books in, it’s not because you convinced them.
It’s because they’ve already decided.
That’s the difference between needing a funnel vs being one.
If you want your content to carry the weight of the sale, don’t make more posts -
make content that does the job of a 1:1 conversation.
If you want help building these assets - the kind that make sales calls optional, not mandatory - I’ve got room for 2 new people inside my world, in the coming weeks.
Just hit reply and we'll have a brief chat.
It's super informal - I'll send you a doc with some deets of how I install this on your behalf without you lifting a finger.
But I'd love to leave you with a short video today.
Here's a deeper dive into the 2 funnels. (https://youtu.be/vigF5F2kAQQ?si=1iQOCQ29zBXm_Pg_)
Power to you,
Jacob “pull energy” Pegs