Jacob's Brain

The Maker Letter ·

🔴: Leverage. 🟦: Sales. (Pick ONE)

Neo presents you with two pills, Maker,:

🟦 Blue = Sales

🔴 Red = Leverage

If you’re not making money?

You want sales.

If you’re making money but don’t have time?

You want leverage.

If you have neither?

You’re knocking on heaven's doors with a résumé.

Let’s keep it simple:

More sales can come from selling a higher-ticket version of something that already works.

For example:

A coach running a group program?

→ Add a 1:1 upgrade.

A done-for-you service?

→ Layer on strategy, access, or priority.

That’s what I do inside Modern Maker.

Roughly 20% of my community upgrades into Power Packs or private mentorship.

Why?

→ Speed

→ Customization

→ Proximity

They’re not buying “more.”

They’re buying movement.

A clean upsell at 2–3x your core price gives people a path to move faster - while boosting your profits and lifetime value.

And you don’t need a big audience to test it.

Just make the offer. See who raises their hand.

Now - let’s flip the pills:

If you’re stuck in 1:1 delivery…

Time becomes your ceiling.

That’s where leverage comes in.

Wrap your coaching in a group container.

Add light structure.

Preserve access.

Now your 1:1 is scalable - without stacking blue bricks in your calendar.

I call this the Proximity Offer.

It’s what I’ll be showing you in this little training.

→ I’ll walk you through the exact G-Doc that generated $31k in July 2025 (https://www.threads.com/@most_mojo/post/DMSax-siFmb?xmt=AQF0D0ZkJE31EQF-5XZTUA5ZoGzCc16oHQLXXs_qOgKSJg) (and we've got a week to go) profit.

→ Plus how it added $14k in annual revenue the first week of May

→ And I’ll help you build your own proximity offer with a template + cheatsheet included

Check it out:
https://mostmojo.kit.com/products/proximity

You get lifetime access to the resources.

Some say: mo money, mo problems.

We say: mo leverage, mo lifetime value.

Power to you,
Jacob “blue pill red pill" Pegs