The Maker Letter ·
🔴: Leverage. 🟦: Sales. (Pick ONE)
Neo presents you with two pills, Maker,:
🟦 Blue = Sales
🔴 Red = Leverage
If you’re not making money?
You want sales.
If you’re making money but don’t have time?
You want leverage.
If you have neither?
You’re knocking on heaven's doors with a résumé.
Let’s keep it simple:
More sales can come from selling a higher-ticket version of something that already works.
For example:
A coach running a group program?
→ Add a 1:1 upgrade.
A done-for-you service?
→ Layer on strategy, access, or priority.
That’s what I do inside Modern Maker.
Roughly 20% of my community upgrades into Power Packs or private mentorship.
Why?
→ Speed
→ Customization
→ Proximity
They’re not buying “more.”
They’re buying movement.
A clean upsell at 2–3x your core price gives people a path to move faster - while boosting your profits and lifetime value.
And you don’t need a big audience to test it.
Just make the offer. See who raises their hand.
Now - let’s flip the pills:
If you’re stuck in 1:1 delivery…
Time becomes your ceiling.
That’s where leverage comes in.
Wrap your coaching in a group container.
Add light structure.
Preserve access.
Now your 1:1 is scalable - without stacking blue bricks in your calendar.
I call this the Proximity Offer.
It’s what I’ll be showing you in this little training.
→ I’ll walk you through the exact G-Doc that generated $31k in July 2025 (https://www.threads.com/@most_mojo/post/DMSax-siFmb?xmt=AQF0D0ZkJE31EQF-5XZTUA5ZoGzCc16oHQLXXs_qOgKSJg) (and we've got a week to go) profit.
→ Plus how it added $14k in annual revenue the first week of May
→ And I’ll help you build your own proximity offer with a template + cheatsheet included
Check it out:
https://mostmojo.kit.com/products/proximity
You get lifetime access to the resources.
Some say: mo money, mo problems.
We say: mo leverage, mo lifetime value.
Power to you,
Jacob “blue pill red pill" Pegs