The Maker Letter ·
The $723k+ offer framework I’ve kept quiet (until now) 😚
I opened the doors to Modern Maker in 2023.
Since then, almost 300 people have paid me anywhere between $10 and $25,000 a year.
All through a single Google Doc. Plain text. No outbound. No calls.
This is my second full year selling without sales calls.
But in the last 12 months, I dialed in something new.
Something that not only increased conversions…
…but also quietly added $723k+ (converted to USD) in backend sales without hard promoting my 1:1. I have the Modern Maker (community branch) and the JPEGS Consulting branch (1:1) - More context on this Op Co set up another day...
The Proximity Offer.
And I recorded a full training breaking it down.
You’ll get:
- The framework
- The slideshow
- The plug & play cheat sheet for accountability
- A Q&A replay I've added in
- And the exact template to build your own
What makes it different to other text-based offers?
The Promise
If the first 100 words don’t land, the sale won’t either. But when your promise is crisp and believable, the doc does the heavy lifting. Not hypey or fluffy stuff. It's just clear.
The Plan
You don’t need to overwhelm. You need to show the path from A → B. Most people bolt on features like a buffet - I’ll show you how to strip it down so people actually say yes. Without the bollocks. (Sorry not sorry - but I'm not about theory)
Reason to Act Now
This one took me years to crack. I use a simple “weekly price” mechanic that gets people off the fence without pressure. They bite now - and experience the transformation later.
Lifetime Value
Most focus on front-end sales or "MRR". But the Proximity Offer is designed to increase Annual Contract Value quietly by building in your backend upsell. The result? +34% in LTV last year, with zero public 1:1 promo. By marketing vertically (inside the container) not horizontally (on social media to get clients).
I’ve shared all 4 of these principles - and the rest - in The Proximity Offer training.
You can grab it here:
👉 https://mostmojo.ck.page/products/proximity
This is by far my favorite offer play because my students get to bundle & unbundle 1 offer and create multiple products without sounding like they've got a supermarket worth of stuff.
I used to call it "Hybrid Fusion" but Proximity made so much more sense so as of last year it's found it's final form. And it's delicious.
You build one doc, and extract the living whizzle out of it.
And later this week, I’ll be dropping a bonus inside for everyone who’s in.
Power to you,
Jacob “the proximity machine” Pegs