i sounded smart but couldn't sell 🙁

In 2023, I sent 13 emails in a row that made zero sales.

Not one.

They were beautifully written. Packed to the bone with value.

Full of frameworks and “free game.”

People replied saying:

“This is so helpful.”
“Man, this broke my brain.”
“You should be charging for this.”

Then they disappeared faster than your main dawg Usain Bolt.

Eventually I looked back into one of my journals:

“Why are people grateful, but not buying?”

It was a recurring thing.

The answer was simple. I was teaching too much instead of providing insight.

I was deep in “let me prove my value” mode…

But I forgot why people actually buy.

Nobody hires a doctor to learn.

They hire one to get a diagnosis.

Same goes for coaching.

If you teach me how, I’ll try to do it myself.
If you show me what - I need you now.

The how is searchable.
The what is specialized.

And looking back I felt dumb af,
because once I saw it I couldn’t unsee it.

I know many that are stuck trying to be helpful - instead of being clear.

So I put my audience on a value diet.

No more solving, or educating. Just pure, raw, fun stories & insights.

And the whole “GrEaT pOsT” saga came to an end.

I even remember the last time I got the: tHiS iS gOLd comment.

Those eventually became:

“Can you help me with this?”
“How do I pay you?”
“Where do I sign up?”

13 emails made $0.
Then 4 emails made $4,750.

And this type of posting framework gives me days like this:

No nutty carousels or fancy video explainers.

That shift is inside the What Not How training.

You can have a look here:

https://mostmojo.kit.com/products/wnh

I even added a custom GPT to co-create your next posts together in seconds.

Power to you,

Jacob “say what” Pegs